How to Sponsor an Update on LinkedIn [Video]

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In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, our senior social media manager, Derek Overbey shows you how to easily sponsor an update on your LinkedIn business page. Touching on the basics of getting a sponsored update off the ground, we’ll take you step-by-step through the process of leveraging the incredible reach of LinkedIn.



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So you’ve heard the buzz about how easy and cost effective email marketing can be for your business. But, you might not be sure where to start? We’ve put together this handy guide of email marketing best practices to help you get uae phone number list started in a snap.

Build your email marketing list
If you’re just getting started with email marketing, your list might be fairly small. That’s okay. Everyone starts somewhere, and you’ll grow your list over time. Just make sure you’re collecting email addresses, and especially that you have an opt-in form on your website, blog and applicable social networks so new people can sign up to join your list.

It is a email marketing best practice to include information along with your sign-up form to let your new subscribers know exactly how often you plan on emailing them (whether it’s once a month or twice a week, or another timeframe), and what type of information you’ll be sending. That way, people know right away what they’re signing up for when they sign up, and expectations are set, so there aren’t any surprises.



It also allows you to offer an incentive for subscribers, whether it’s special email-only discounts and deals, or information about new products and specials before they’re released on your website.

Start small
Not sure how often to send email? It’s better to start small, emailing subscribers once or twice a month, or more often if that is what you offered when they signed up. It’s important to only send what you promised. If you need to increase the frequency later, or during a busy season like the winter holidays, you can email your subscribers and let them know in advance what to expect. A word of warning: Don’t add anyone to your email list without their permission. If they’ve entered a contest or drawing or you’ve gotten their business card, make sure to drop them a line to ask if they want to be on your email list – instead of adding them directly.

If you need ideas of what to send, we’ve got 50 unique ideas for you here.

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