Example 2: Direct Mail Gift Boxes to Upgrade My Subscription

[hoxesi8100@]

Pro tip: If you’re struggling to use email successfully, our comprehensive email marketing guide can help you begin.


Free Marketing Plan Template
Outline your company's marketing strategy in one simple, coherent plan.

Pre-Sectioned Template
Completely Customizable
Example Prompts
Professionally Designed
Download for free
Learn more
Receiving a physical item still means something to australia phone number material people. Research from gifting platform Sendoso found that 83% of recipients feel closer to a company after receiving a physical gift.

But that gift has to mean something: Business.com research found that 54% of professionals have received a gift so bad that they immediately threw it away.

You need to know exactly what your buyer wants and reinforce that sentiment with your gift selection.

For instance, I’ve been using and evangelizing an AI presentation generation tool called Gamma for over a year. As a reward for my support and advocacy, they asked me my shirt size and sent me a swag box.

btl marketing, direct mail, black cardboard box with purple G logo

Inside, I received a properly-sized branded hoodie, a water bottle, and a personalized note. Gamma sent me useful, meaningful items. While this box celebrated our relationship, it also nudged me toward upgrading my subscription.

I did exactly that. And I’ve been more apt to share the tool with my marketing friends.