Videos are relatable, authentic, and humorous

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Creating a viral video is a goal that many video marketers may have, but it’s not necessarily a goal you have control over. You might hope to go viral by, say, jumping on trending topics or leveraging a popular influencer/celebrity, but its potential really depends on how consumers receive it.

How to Make a Video Go Viral
However, with that in mind, I did ask our survey respondents if they’d had a hand in creating a viral video and, if so, what they think contributed to its virality. The top themes I gleaned from responses are:

Viral videos capitalize on trends, pop culture, and timely events
Viral videos are informative and teach viewers something new or provide valuable information
Viral videos elicit strong emotions by showcasing real stories
Viral videos encourage viewer interaction through comments, likes, shares, or challenges
Viral videos are easy to share for people who want to pass them along to friends and family.
How long does it take to create a marketing video?
93% of marketing videos are created in three weeks or less, and 32% are made in under a week.

This doesn’t surprise me at all: short-form videos are azerbaijan phone number material the most popular video format, and consumers appreciate more authentic videos.

This means that marketers can spend less time on production (shorter videos typically require less filming) and editing.

how long does it take to create a marketing video

More Insights From the HubSpot Blog
Whether you’re just getting started with video marketing or a seasoned video professional, keeping up with the latest trends and marketing strategies is key.

While video marketing is currently one of the top marketing strategies, there are a few others that have even better ROI - luckily, you can incorporate most of them into your video marketing strategy for even better results.