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I love blogging. I created my first blog in 2010 but stopped writing it just as I got my first-ever comment. Knowing what I know now, that was my biggest blogging mistake.

Now, I have my own blog — a blog about cycle touring. My blog has one goal: to help people get into cycle touring and travel the world. It’s what you’d call an affiliate blog.


I also write blogs for HubSpot, and as an SEO I work with businesses on their blog strategy to generate traffic and leads for their website.

One of my clients generates 64% of their traffic via the blog. Thanks to analytics, we also know that $30,000 to $50,000 per month is generated from people who also viewed the blog.

A blog is not just a page you stumble across, and it’s not reserved for personal anecdotes; a blog can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site.

I’m not the only one to think so — 76% of B2B bahamas phone number material marketers rate blogs as an effective tool for lead generation.

Professional blogs are sometimes called “news” or “knowledge centers” or “articles.” Many of these are, at their core, blogs.

If you're contemplating creating a blog for your business or want to know what one is, keep reading.

Table of Contents

What is a blog?
What is a blog used for?
How To Blog
Blog vs. Website
Why You Need a Blog
How to Promote Your Blog