Thought Leadership Strategy in 5 Steps

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But first, how do you incorporate thought leadership into your marketing strategy? Here are five simple but fundamental steps.


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Before you jump into devising the strategy, think first of your big, big goal.

Why do you aspire to become a thought leader? Do you want it for yourself, or is it a company’s way to build brand awareness? How will you benefit?

This work requires loads of time — be sure you’re motivated belgium phone number material enough to embark on this journey.

Step 1: Set SMART goals.
Break up your big goal into smaller chunks and use the SMART methodology to set specific, measurable, attainable, relevant, and timely goals.

For example, you want to attract five leads from this endeavor in three months. (I assure you, it’s possible.)

Then, write down the steps you’ll need to take to accomplish this goal.

For example, you could set up a blog, grow a following on LinkedIn, write guest posts, write a round-up, etc. Prioritize them based on your target audience's content consumption behavioral patterns, which leads us to the next step.