LinkedIn is using an algorithm to evaluate

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the trends and categorize content into 17,000 topics. The result is a list of trending topics that your audience will want to read about and engage with.

Katcher says this list should point business owners in the right direction, but she reminds venezuela phone number list everyone that trends can have a short lifecycle.

“Using trending topics to guide content development is only as good as your ability to recognize the life cycle of a trend,” she says. “Content needs to provide value to the conversation in every stage. Early in the trend cycle generalities are okay, but as things accelerate content needs to focus on current solutions or the future phases of a trend.”

With a little practice, you’ll realize the ebb and flow of the trends.

The catch
We predicted that LinkedIn would become a go-to site for content this year, and while the features are impressive, there is a catch. Right now, the features are only available to LinkedIn Marketing Solution customers, who spend some $20,000 a month. The hope is that in the not-too-distant future, these features will become available to rest of LinkedIn’s users.

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