Never assume the means
It is therefore somewhat strange to speak of a social media strategy or an intranet strategy, because then the means are already taken into account in advance. While the question still has to be which means should be used to achieve your goal.
You leave too much to chance if you renew a website, launch an online campaign, select a CMS or use social media and any other means without a content strategy. Wondering why the new intranet is not catching on in the organization? Or why social media has not been as successful for your organization as promised? Perhaps social media is not the best means for your goal and target group, or just one of the many means you can use.
content management lifecycleA content strategy is not focused on honduras mobile phone number list getting your content processes and content organization in order. That is content governance. A content strategy is also not focused on planning, developing, managing, distributing, evaluating and maintaining content, because that is content management. A content strategy – which you create in the planning phase – helps translate your organizational goals into a way to achieve this goal using content.