The definition of market positioning must be designed for the target audience , following the competitive strategy.
The intention is to develop the company's offering with the aim of achieving a unique and valued position in the public's mind.
Market positioning can be defined by:
attribute;
user;
benefit;
competitor;
quality or price;
product category;
application or use.
Determine marketing mix strategies
Now you have the pillars to define the Price, ameriplan email leads Product, Place and Promotion strategies that we presented before, right?
They must be focused on the target audience and aligned with the competitive strategy and positioning.
But which P should you start with? The suggestion is to start with the P for Product, since it is around this that all other strategies are thought of.
Then, the Price must be consistent with the perceived cost-benefit of the Product, the Promotion must highlight the benefits of the Product for the consumer, and the Place must distribute the Product in the market.
Create an operational marketing plan
There is no point in planning all these strategies and then letting them die on paper.
Putting ideas into practice is essential, so create an Operational marketing plan that defines:
goals;
deadlines;
responsible;
steps to consolidate each strategy.
It's not over yet, learn more about the 4 Ps of Marketing
It's no news that Digital Marketing is constantly evolving, right?
Therefore, in addition to the traditional 4 Ps, there are four more that can be useful. Follow along!
5. Positioning
Here, we are talking about how a product or service is presented , discussed and highlighted in the market.
It is common to notice issues such as:
How do we want our customers to talk about our product with their friends and colleagues?
What are the benefits of the product that come to the top?
What hidden features or benefits might be interesting new opportunities to bring to the surface? What’s unique or remarkable or weird or odd or fun or …? (and is that an opportunity?)