Create a new email campaign, or edit one of your draft emails. Once you reach the point where you can add text to the body of the email, add a link to your Digioh file. Just highlight the text you’d like to link the file to and click the “link” button.
Then paste your link into the field that comes up, click the OK button and you’ll see a new, trackable link in your email.
The digital marketing world sports dizzying array of metrics, automation tools and analytics platforms—so much so that many marketers rely entirely on them to guide their marketing decisions. A/B testing can certainly improve an email campaign but there are some things that it can’t do, and experts say we should remember that imagination is as important as being tech savvy.
“Stellar marketing is guided by metrics but fueled by creativity,” says Tyler Young, the principal consultant at Missouri-based marketing agency Conversion Insights. “You can have a ton of numbers sitting in front of you, but if you don’t have a creative bone in your body, those numbers are useless.”
Analytics are a great tool for honing a marketing campaign or message, Young says, but they can’t do the heavy lifting of creating that voice or appeal. “Metrics can fine-tune your efforts, but sheer numbers can’t craft morocco whatsapp number database an engaging email or frame the perfect picture for the campaign,” he says. “That all comes down to creativity.”
Here are a few areas where Young says creativity trumps metrics:
Find the right tone
No piece of data can teach you to create a personable tone in your email campaign, Young says.
“Readers won’t connect with a robot-like, corporate façade,” Young says. “You always need to write in a way that reflects both your brand and your personality. If that means your emails take an edgier tone, go for it. Just be sure what you write is a reflection of your company.”
One example that Young cites is this email he created for his own company’s products.
You know what sucks? Like, really sucks? Pouring money into advertising, only to get nothing out of it.
I’ve run into plenty of business owners who did just that—they signed on the dotted line for their company’s very first billboard (or print ad, or direct mail campaign), waited, and … nothing. A big ol’ zero percent ROI, thousands of dollars later.
And that’s all there is to it! Your file will now be accessible to anyone who receives your email.
For more info on using Digioh, check out their helpful blog. Have you tried out at
Now you’re ready to use your files in an email!
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