You’ve probably used some sort of in-app modality or tips to engage customers with your product before.
This type of digital engagement, which impacts your app, can be a highly effective way to onboard new users or train them on a new feature.
These experiences mean that non-developers can improve customer engagement by creating, iterating, and changing in-app experiences without disturbing the development team.
7. Expand your in-app NPS reach
Net Promoter Score (NPS) can be a great temperature gauge for your customers' happiness .
At its core, NPS measures customer satisfaction and collects feedback . The survey consists of a question that asks consumers how likely they are to recommend a brand, product, or service. Based on the responses, customers are divided into three groups.
How to calculate NPS
% Promoters – % Detractors = NPS Score | Source: Appcues.
Try asking for NPS right after a user reaches a certain workflow or after tagging them as a specific persona you're interested in.
This way, you’re not sending emails art director email list with the same questions over and over again. And, you can scale your survey to analyze each group separately .
8. Tell your story
Humans are multidimensional . They may engage with your company on other levels that aren’t aligned with the purpose of your product, and that means you should connect with them too.
By giving your customers a behind-the-scenes look at your business , you become authentic, which helps people relate to your message.
To really let these stories hit home, you’ll want to use plenty of imagery across mediums like video and photography.
9. Personalize the customer experience
There are two main types of personalization: dynamic content , think adding names, and event-driven automation , consider choosing your own adventure.
We call personalized onboarding “the best growth hack in the game.”
But we encourage you to go beyond the first name tag . Duolingo takes the friction out of learning a new language by incorporating personalization elements into its onboarding user experience sequence.
The app directs new users through personalized onboarding funnels tailored to different experience levels.
User Experience on Duolingo
As you can imagine, people who choose the “new” adventure will have an integration flow more adapted to them.
And this doesn’t just apply to onboarding . Try to personalize your opt-out experience to reduce churn as well. Add arguments to the checkout sequence that might convince the user to stay. Offer some perk or ask for feedback on why they left so you can work around it and suggest the service again in the future.