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While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands.

woman works on a rebranding strategy

Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first time in 14 years.

We brought back the “splat,” a shape inspired by Nickelodeon’s iconic green slime, as a tactic to tap into both kids and their nostalgic parents who are former 90s Nick Kids themselves. This was part of an effort to position Nickelodeon as a brand that brings families across generations together to enjoy quality time.


In my opinion, this is an example of a company rebranding correctly and out of necessity. In a competitive entertainment landscape fighting for kids’ attention, Nickelodeon knew we couldn’t keep doing more of the same.

Sometimes (but not all the time!), one of the best ways to algeria whatsapp number database move forward is by leaning on and adapting past successes.

It’s not easy to know when is the right time to invest in a rebrand and how to handle that rebrand successfully, so I‘ve prepared this post to help guide the process, plus examples of other brands who’ve successfully rebranded their website, name, logo, mission, and purpose.

Table of Contents

What is rebranding?
Rebranding Strategy
How to Rebrand a Company
Rebranding Examples
The Right (and Wrong) Reasons to Rebrand
Partial vs. Total Rebrand
Bad Rebranding Examples