Questions About How Buyers Learn

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You should know what success looks like for your buyers. Understanding their notions of success will help you position your product/service as a more relevant offering. Besides, knowing how buyers measure success will help you demonstrate the specific value they’re looking for.

Here are some questions I include about buyers’ goals:

What are your main objectives when considering a product or service like ours?
How does your team or company define success for purchases like this?
What would make you a champion for the product internally?
Are there specific KPIs you need to meet with this purchase?
How do you measure success in your role specifically?
persona interview question

If you're going to market and sell to these bahrain whatsapp number database personas, you need to understand how they consume information.

I typically start by collecting information about their required upskilling at work. You can also explore their preferred learning formats, like detailed reports, blog posts, short videos, and podcasts. Ask relevant questions to identify their trusted learning sources, whether it’s industry experts or research platforms.

Your goal should be to understand their learning style entirely. Here are some questions I include about buyers’ buying journey:

What type of content or resources do you prefer to learn more about a concept?
Where do you typically find information to help you make buying decisions?
What publications and thought leaders do you follow for industry insights?
Do you attend any industry events or conferences for learning?
Which communities and social networks do you participate in?
persona interview question