The importance of developing and partnering

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In this article I will share with you some parts of my personal experience as Customer Marketing Manager of a leading German multinational company. I held this position for two years and it allowed me to learn how important and interesting it can be for a company that wants to differentiate itself in very mature industrial markets.

with existing good customers in today's environment
Many B2B and industrial companies are obsessed with finding kuwait phone number owner results only through attracting new customers and more specifically through generating leads, with astronomical investments in technology and services to achieve this.



Acquiring a client in B2B or Industrial is especially costly due to the time and effort required before the first sale is made. Proactively investing that time and effort with a Customer Marketing strategy where results are already being generated and where all those acquisition costs are already amortized, in an existing and valuable client, can be a good solution to improve my profitability.