Alena Makov CEO Gifting

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Among purchases for women, the segment "Clothing, footwear, accessories" is traditionally present. The turnover in this category increased by a third, while the average check decreased by 10%. Purchases in the category "Sports, health, beauty" added 32% compared to March 2015. In the category "Food, delicacies" the turnover increased by 13% with a check growth of 19%.

The category "Discounts and coupons" remains popular, the volume of purchases in March here increased by 41% compared to last year, while the average purchase price, on the contrary, decreased. Buyers are list of israel cell phone numbers looking for ways to save on holiday preparations and visits to beauty salons, not wanting to reduce the number of purchases and services.

"Gifts for March 8 are traditionally flowers and sweets. We have received orders for sets with macaroon flowers, rose jam, sets for growing flowers and herbs. Alcoholic drinks are not ordered as gifts for this holiday. I don't see any difference since March 8, except that in the case of gifts to colleagues, I feel like the budget has become smaller."

Similar to the New Year holiday surges, spending on “Social Networks” has increased. The volume of payments has increased by 57% compared to the first week of March 2015. Congratulating on social networks with virtual gifts remains a convenient way to show attention from a distance.

It is noteworthy that in the category "Online games" at the beginning of March, compared to the non-holiday week in February and even last year's holidays, the turnover decreased by a quarter, and the average bill by 8%. Perhaps men postponed online missions in favor of searching and ordering gifts for girls. This is noticeable against the background of statistics for the January holidays of 2016, when five times more was spent on online games than in a week in December or November 2015.

Turnover in the segment "Educational courses and hobbies" in March 2016 increased by 45% compared to 2015, and the average bill grew by a third. Educational master classes as gifts for March 8 are becoming popular. Previously, this niche was occupied by the categories "Travel" (turnover fell by 40% in March 2016 compared to the previous year) and "Cinema, theaters and entertainment" (decrease by 8%).