ief, scannable paragraphs, content blocks, bullet points and/or numbered lists) – Like blood in a beating heart, your email newsletter needs rich, healthy content pumping through it to keep it revived and alive. Need content ideas? Peruse the bullet points below:
Blog Posts
Tips, tactics, how-tos, tutorials
Industry news/third party news
Events, dates to remember, holidays
Interesting facts
Reviews
Photos
Contests/contest winners
Resources
Company news – updates, improvements, new products, awards, volunteer albania whatsapp number database projects, etc.
Infographics
Webinars and/or videos
Testimonials
Recipes
Fan photos
Remove carefully: Sales hype! The focus and point of your email newsletter is to educate and build rapport with your fan base of readers. Want to promote? Send sales-specific emails separately, or do so in moderation in your email newsletter from time to time.
Here’s an example from a Yerba Buena Center for the Arts’s email newsletter:
5. “Pinnable” Imagery – Like a healthy body, you want your email newsletter to look “oh so fine.” We’re living in image-heavy times where Instagram and Pinterest compete for our attention spans. When selecting imagery for your newsletter, think “Would someone ‘pin’ this on Pinterest?” If so, you’ve won this round. Remove carefully: A single image as the entire content of your email. Yes, pics are important, but if you’ve photoshopped one large image as the content of your email and for some reason (‘cus it definitely happens!) a reader can’t download that image – BUZZ! your email newsletter will not be seen.