compelling ad. After confirming your e-mail in Step 1 above, Google will take you to a page that allows you to create your first ad. You can choose a text ad or display ad. The display ads appear as graphics with text. If you choose a display ad, you’ll need to pick a template as well. For the purposes of this guide, we will focus on text ads, but both have similar set ups.
Choose a text ad or display ad.
Choose a headline – The headline appears in bold and is used to grab the reader’s attention, so try to hook the reader with this line. The headline must be 25 characters or fewer.
Fill in description line number one – This line provides additional information from the headline. If you were browsing for your product, what would make you click on the link with the intent to buy? You don’t want to trick people to come to your site, so make sure you can deliver on any promises you make. Traffic doesn’t always translate to sales. You can use up to 35 characters on this line.
Fill in description line number two – This is a place to add additional information that may not have fit on the first line. You can also use a call-to-action tag here, such as “save 25% if you order today.” You have 35 characters to use on this line as well.
Display URL is where you put your address for your website as you want it to appear. It is best to leave out the
Destination URL is the actual destination to your website. The https:// is already in the drop box. You can also choose https://. In the blank box, fill in the rest of your website address. Be sure the link is working properly. You don’t want to pay argentina whatsapp number database for clicks that don’t actually land on your website due to a typo.
Carefully review the ad previews for both side and top ads. You may want to enlist the help of another person to check for typos or grammatical errors.
Step 3: Activate Your Account
If you like the way the ad looks and you want to run it, you’ll need to activate your account. Until your account is activated, you will see a red box along the top of your AdWords home page that reads, “Your account isn’t active because you haven’t entered your billing information. To activate your account and start running your ads, enter your billing information. Learn how.”
Click on the words “enter your billing information” within the red box.
Select the country or territory from the drop box where you’re located or where your billing address is and click on the blue button that says, “Continue.”
Fill in your business information. You’ll need to provide your business name (if sole proprietor or individual, enter your full name here or leave blank), a contact name, street address, city, state, zip/postal and telephone number. Your country should already be listed.
Select how to pay. You can sign up for automatic payments or manual payments. Google recommends automatic payments, but if you click the wrong thing, you could wind up paying more than you initially planned on, which can really hurt someone on a limited advertising budget. If you’re starting on a small budget, it might be better to start with manual payments, even if you need to wait for them to clear before your ad goes live. With manual payments, you’ll prepay a set amount and once that amount runs out, the ads will stop until you add more funds. Click the gray “Continue” button.
On the next page, read the terms and conditions. If you’re okay with them, check the small box that says you have read and agree, and click on the “Submit and Activate My Account” button.
If you chose manual payments, you’ll need to make a manual payment before your ads run. Click on the gray button that comes up on the confirmation page that says, “Make a Payment” and submit your choice of payment and the amount of funds you want to add. You can pay with a credit card or from a bank account. To add more money later, simply click on the “Billing” tab and on “Make a Payment.”
Click the blue “Save Ad” button.
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