Technology doesn't change the way we live, learn, work and do business. It impacts our revenue models, channels and ways of communicating. – Olivier Blanchard
It's all about the skills. We need to learn as quickly as possible to keep up with these changes. More and more consumers and employees are already tech-savvy. That's great, because it increases the pressure on organizations to become that too. The motto is to all become a bit nerdy . We don't mind at all, because the efficiency of technology allows us to do more and more output with the same number of people. And that while costs are going down.
Look, and when that operational efficiency us phone number list increases, beautiful things happen. There is room for creativity. The focus is no longer on internal processes, but on coming up with cool experiences for customers. And on really adding value.
IT got your back
Fortunately, as a content marketer, you don't have to do it alone. Previously, you had an IT department with all the IT guys, tucked away in the building. You got a rigid 'no' for everything you asked for. It couldn't be any other way. They worked with expensive systems with many restrictions. Fortunately, that's no longer the case. Everything is easier to set up. Tools are more intuitive and cheaper, and IT is integrated into every department. If you ask the IT guy to do something 'cool' now, he can say yes more quickly. It's a lot more fun for both of us.
IT people are becoming more relaxed and can add value immediately, and content marketers are becoming more tech-savvy. Because they are increasingly fluent in each other’s language, they can achieve amazing things together. According to Blanchard, companies have grown from 5% mobile to 24% in two years. In two years!
The t-shaped marketer, Olivier calls it. IT makes project management and collaboration so much easier. As a content marketer, make sure you throw all your great ideas into apps and tools (Slack, Asana, CoSchedule, Canva, Flipboard, Feedly, Google Drive, Trello and Yoast are just a few of the great tools to make it easy for the marketer), that you communicate agile and shift between different systems. IT got your back : in the cloud, intuitive, accessible and affordable.