Lei Meng (hereinafter referred to as Lei Meng) had wonderful conversations and exchanges, sharing and dismantling products, technology, creativity and other aspects. Allow creative people to have a deeper understanding of the features and uses of LINE official accounts. Question 1: What are the characteristics of LINE official accounts? What are the differences with Facebook (fan group, Messenger) or APP? LINE Karen: LINE now has 21 million users and is the fastest way to market for customers. are real users with a single account. At the same time, the average age group distribution is very wide, and everyone has developed the habit of starting the news immediately after pushing it, and the reach is higher than that of social media.
Finally, LINE related data can be used for data extension applications, which can extend push messages and other marketing operations. Lei Meng: LINE tag data can be collected and tracked, which is more malta phone number data direct compared to FB. FB prefers single-wave operations and cannot automatically push. As for APP, there are download thresholds, construction time and financial costs. Crescendo: LINE allows brand customers to perform customer operations at different levels, including mid-level and superficial levels to interact more through stickers and conversations on LINE. For deeper operations, friends can also be directed to the official LINE account.
Question 2: Is the technical threshold high for customizing LINE official accounts? Does it take a long time? LINE Martin: Take the simple version of Burger King’s case analysis from Cannes. Applying for Beacon can be completed in one to two weeks, which can be said to be very fast. In particular, the technical partners’ familiarity with LINE tool applications makes the construction process more trustworthy and faster. Crescendo: LINE has a clear development technical document website, which can clearly judge the difficulty of implementation. Cooperation with technology partners can save time and costs, and help customers create more ideas.