What exactly is Google changing?

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What is your audience talking about? What topics are they engaging and interacting with? If you start speaking the same language as them, you now have the opportunity to break their bubble and appear in their feed, i.e. start a conversation with them organically.

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Needless to say, in the wide and wonderful world of Digital Marketing , Google is the true king of the mountain.

So when Google changes something about how it does things, whether it's an algorithm change or a small tweak to the overall design of its pages, smart marketers sit up and listen to stay ahead of the game.

On December 5th of this year, Google began rolling out what could iceland phone number list definitely be considered a major SERP change : a shift from standalone pages to a single, semi-continuous scrolling interface . The idea is to allow searchers to explore their SERP results in a fluid and intuitive way.


This display method should be familiar to most web users, as it is the go-to standard for social media feeds as well as many major blogs and media outlets. But what does it really mean for Digital Marketing, and what should you know before the change goes into effect?

Instead of the page-by-page SERP layout that Google has been using for years, information seekers using the search engine via desktop systems will experience a continuous scrolling effect when browsing through its results once the update is implemented.

It's important to realize, however, that this won't be true continuous scrolling. In reality, users will be presented with up to six pages of results at a time before being prompted to load the next set of results via the clickable see more button.

Google began rolling out this new feature to English-language search engines across the United States first.