There are people searching for these types of terms, things like "Milwaukee dentist" or "Brewers Hill dentist," Brewers Hill being a neighborhood in Milwaukee, "Milwaukee dentists that accept Badger Care," a particular kind of insurance or dental discount, "Milwaukee pediatric dentists" serving kids. Makes sense. You want to show off the volume. This isn't like keyword research that SEOs would do. The keyword research that we would do would include different types of metrics, but you want to show them volume because you're trying to illustrate how many people are looking for these things each month, and then you want to show: Are you or are we ranking for this already, and are the people we think of as our top competitors in the market, the three dental practices right around us, are they ranking? If it's the case that they are, yes, yes, yes, no, no, yes a little, no.
Aha, this is a folks, even folks who are not uk email leads necessarily motivated by the, "Hey, people are searching for us," they are often motivated by the, "People are going to our competitors instead of us because we haven't invested in this channel or in this practice." That can be a great case to make. Step 3: Start with AdWords, and show the cost->clicks comparison A lot of times you need to really prove it with small business owners, especially the skeptical ones.
So starting with AdWords is a great way to go, especially because you can then show the cost to clicks comparison. So, for example, let's say we're going to run a 90-day ad campaign. We don't have to run it for all 90 days. We could run a campaign for a week, maybe even just three days, and if we get enough data, we can use that to extrapolate out. We can say, "Okay, we know that a 90-day ad campaign with Google, to get us into these sorts of average positions and get this much traffic, will cost us approximately $3,000.