Big Database

In Xiaohongshu, influencers are largely divided into 5~6 levels according to the number of followers and certifications.

*Please note that there are strict guidelines when executing an influencer strategy or sponsored ads in Xiaohongshu. For example, if the selected influencer has more than 5K ...

In here, we like to add actual feedback that customers say. We usually don’t have this at the beginning of the project, but we will add it later on as we gain feedback. We usually gather it from social media, customer e-mails, and from sales reps and customer support. On top of that, we want to know ...

In our experience, if we run campaigns on Baidu, Sogou and 360 at the same time, we spend 50-60% of budget on Baidu. But it may be different based on your industry.

WHAT ABOUT GOOGLE AND BING?
Google is only available in China for users who access VPN (Virtual Private Network). Does that mean that ...

Amongst the users that open articles, a good expectation for share rates is about 20%. Users can share a WeChat article on their feed (called Moments), by sending a direct message to a friend or other methods too.

A great WeChat article is one that grabs the reader’s attention and pulls them along ...

WeChat’s video accounts are getting some important upgrades and looking more like Douyin. Upgrades to video accounts should make them more useful for marketers. Some of these updates are available only to certain accounts or only on iOS, but WeChat marketers will want to keep an eye on these.

The ...

The way China’s cybersecurity regime works, it would be very tough for you to have a totally secure conversation with people in China.

Any conversations you have over WeChat or Skype are 100% completely available to the Chinese government and its agents, which means the data is probably available ...

The answer: I would turn somebody in my company into an influencer—preferably me. I’d get on WeChat, Douyin, Weibo, or another platform and start creating content. Then I’d very consistently continue to push content, while varying the topics and style based on feedback and growing my fan base.

If ...

Your website is a key hub for your future customers to learn more about you. If it works well, it should persuade them to move on to the next step, whether that’s booking a call with a salesperson, making a purchase online, or something else.

If you’re trying to ramp up sales in China, the website ...

Baidu Baike is a wiki with an estimated 322 million visits/month, and its entries very commonly appear on the first page of Baidu search results.

Consumers often view brands with Baidu Baike entries as being more authoritative than those that don’t.

So, if you have a business, brand, or product ...

One mini-program I use quite often when I’m in Nanjing is for the restaurant, Blue Frog, (which happens to be my favorite hamburger restaurant in Nanjing, China).

Nanjing has some restaurants with really good burgers, which is something people don’t expect. Just like my favorite dim sum place is in ...