Big Database

It's all in the name, right? Personal branding. Personal. That doesn't seem to have anything to do with business B2B. That's probably why so many B2B companies completely ignore this marketing strategy. But they're making a big mistake.

Here comes some shocking news folks, brace yourself ...

Inflation is still high, the labor market is tight, and the financial turmoil is also spreading to banks . Such developments usually mean that companies are paying closer attention to their budgets and that there is less room for new initiatives. At the same time, the boardrooms are looking to ...

There are a number of ways of research that take little time. With these, you can keep an eye on all competitors and the market in the following ways:

Also read: Brand positioning? These steps are (almost) always forgotten
1. Determine who to monitor
Of course, we want to focus our attention first ...

Collect experiences instead of possessions, I learned this from my parents and I see it reflected nicely in the metaverse. Virtual items are already very good to give away, but offering a real virtual experience has much more positive effects. Research shows the following:

Brand experiences have ...

Have you ever asked yourself that question? The answer could well lead to a completely new idea that you can experiment with again. That leads to new actions, plans and strategic choices. By asking yourself this question, you anticipate your competition. And that is essential to remain proactive and ...

This is just a selection. The annoying thing about dark patterns is that they work. Swiss research (Public Eye) shows that consumers are two to four times more likely to perform a certain action in an environment where dark patterns are used. Because the use of certain dark patterns is becoming more ...

It took a while for artificial intelligence (AI) to really make its entrance, but now we can safely say that every marketing or communications professional is experimenting with this technology in some way. Where is it going with all the possibilities that AI has to offer us?


From a prompt in ...

It took a while for artificial intelligence (AI) to really make its entrance, but now we can safely say that every marketing or communications professional is experimenting with this technology in some way. Where is it going with all the possibilities that AI has to offer us?


From a prompt in ...

A company that does this well is the Dutch energy supplier Essent. Essent ensures that every text informs directly and efficiently.

Fixed energy contract

Essent explains in just a few words what they do and how they help customers. The effect is very positive; just a handful of words tell the ...