Big Database

Get a clear picture of the channels where customer actions take place
People don’t typically buy products on social media or read 4,000-word articles in an email. Each channel comes with certain expectations, norms, and actions.

However, social media can encourage consumers to click through to your ...

How are you going to 'nurture' your prospects when you don't know who your ideal customer is ? That's why creating buyer personas is of the utmost importance.

In an era where personalized and timely content is vital, the only way to engage potential customers is to provide relevant content that ...

Keep your email copywriting as concise as possible
Emails shouldn’t take forever – especially in the beginning. Get to the point as quickly as possible, focus on your call to action, and hit SEND.

If possible, you don't want your subscribers to have to scroll when they're reading your email on a ...

Have you ever been frustrated in a brick-and-mortar store and left your full shopping cart in the aisle before you left? The same scenario plays out online, where the average cart abandonment rate is 70.19% across all industries.

Unlike a physical store, you don't need to restock items, but you do ...

Now that we've discussed how to convert leads, let's look at conversion rate optimization.

Let's go through five tips on how to convert MQL to SQL.

1. Implementujte Omnichannel Outreach
Just as you would want to align sales and marketing, you would want to align all of your outreach channels ...

However, when creating email drip campaigns for new subscribers, keep your messages short. Aim for three or four paragraphs maximum .

You have two options if you need more words to get your message across.

The first is to use images or other visual elements to break up the text. Images make your ...

Remember what we talked about earlier about social media? It’s where people spend most of their time online, so take advantage of it! Chatbots within Facebook Messenger are becoming increasingly popular and are a great option if you want to get started with AI.

Luckily, you don’t have to worry ...

17 Email Collection Best Practices for Continuously Growing Your Email List
Without further ado, let's get to the good stuff. Collecting emails is like wooing a potential romantic partner, and that's how you should approach it. You don't want to talk too much about yourself, make promises you can't ...

Use Exit Popups
Exit pop-ups are an effective strategy for reducing cart abandonment rates. You can keep customers engaged and secure sales by capturing their attention before they leave. However, exit pop-ups need to be compelling enough to compel customers to complete the checkout process.

Try ...

You can do this using Hello Bar. For example, make it clear that you intend to use the collected information only for email marketing purposes and will not share it with any third party.

It's as easy as clicking a button. When setting up Hello Bar, toggle the "GDPR Compliant" switch to "ON".

Hello ...